Muslim Pro enters Islamic finance with Hajj savings app

Muslim Pro, the world's most-downloaded Islamic lifestyle app, has launched its first financial product, a Shariah-compliant pilgrimage savings platform built in partnership with Maybank Indonesia.

The product, called Amanah Pro, went live on 6 May 2026 in Jakarta and is described as the first Islamic Banking-as-a-Service (iBaaS) platform launched in Indonesia. It allows users to open a savings account and begin setting aside money for Hajj or Umrah without visiting a bank branch.

Muslim Pro's app has been downloaded more than 190 million times across 190 markets, where it is used primarily for prayer times, Quran recitation, and fasting reminders. Amanah Pro marks the company's first regulated financial offering.

The deal is structured as an embedded finance arrangement. Amanah Pro uses Banking-as-a-Service technology developed by Audax, enabling Muslim Pro, a non-bank platform, to offer Shariah-compliant banking services within its existing app. Maybank Indonesia's Sharia Business Unit handles the regulatory and compliance infrastructure underneath.

Users who access Amanah Pro through the Muslim Pro interface will be able to open Maybank Tabungan MyArafah savings accounts remotely and within minutes.

The timing is pointed. Indonesia sends more pilgrims to Mecca than any other country, with an annual Hajj quota of 221,000, and the waiting period stretches up to 48 years for many applicants. For millions of Indonesian Muslims, the financial preparation for Hajj is a decades-long undertaking that competes with housing, education, and daily living costs.

"With over 190 million Muslims relying on Muslim Pro for their daily spiritual needs, expanding into fintech with Amanah Pro is a natural evolution of our mission," said Nafees Khundker, Group Managing Director and CEO of Muslim Pro. "This collaboration allows us to support our community in a tangible new way by removing financial barriers and providing seamless, Sharia-compliant solutions for those preparing for the life-changing journeys of Hajj and Umrah."

Romy H. Buchari, Director of Maybank Indonesia's Sharia Business Unit, called Amanah Pro a flagship initiative tied to the bank's ROAR30 transformation strategy, aimed at delivering better customer experiences and positive social impact.

The commercial logic on both sides is clear. Muslim Pro brings daily user engagement that banks cannot easily replicate, the app is opened multiple times a day as part of religious routine. Maybank Indonesia brings regulated banking infrastructure and Shariah compliance that a lifestyle app cannot build on its own.

According to the Global Islamic Fintech Report 2025/26, Islamic fintech transaction volumes reached $198 billion globally in 2024/25 and are projected to reach $341 billion by 2029. Yet only 15 per cent of the world's Muslims currently use Islamic financial services. That gap, between the size of the aspiration and the reach of the product, is exactly what the Muslim Pro-Maybank partnership is positioning itself to address.

Maybank Indonesia said it plans to continue developing Amanah Pro's capabilities and explore additional collaborations with digital platforms in the future. Muslim Pro has indicated that pilgrimage savings is a starting point, with broader faith-related financial services to follow.